Content is surely king, but if no one gets to see your content, it will just get lost on the immense sea of bits and bytes that we call the World Wide Web, right? Email is the most popular method for online communications, and it can contribute immensely to your promotional efforts.
The image above only serves as illustration. Email someone with such a large and spammy font and he will trash it immediately…
The concept: Once your blog becomes popular and with a loyal following, you will probably be able to focus on the content creation alone. Until you arrive on that level, however, merely publishing top notch content will not be enough.
You will need to actively promote it, and one very effective way to do so is to email bloggers and webmasters on your niche to let them know about your best articles. Should they like what you are sending them, there are good chances that they will link to it, sending both visitors and link juice to your website.
Does it work?: Yes, although the overall success of this technique will depend on several factors. First of all, the higher the quality of the content that you are emailing away, the higher the chances of receiving links.
Secondly, the pitch that you include on your email will play an important role. If you add too much unrelated information the person on the other side might just think that you are spamming him, and skip your email.
Finally, if you take the time to develop your network slowly over time, and with a genuine interest for building win-win relationships, this technique will work better.
How to get started: As stated before, you will need to work on the content first. There is no use in emailing people around if you just have some average quality articles to show them. Check out the post Use These 10 Tips to Write Your Most Popular Post Ever for more info on how to create killer content.
In parallel to the content development strategy you should start to network with bloggers and webmasters on your niche. Do some guest posts on their blogs, invite them to guest post on yours, link to their articles and so on.
Once you have both of those in place, it is a matter of publishing your killer article and emailing your contacts and friends to let them know about it. Don’t beg for a link on the email, this is plain annoying. Just mention that you think they will find it interesting. If they do, they will be glad to link spontaneously.
Over to the readers: Do you email bloggers and webmasters on your niche to let them know about your best content? Has this strategy worked well for you in the past?
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